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You are now in The Zone
This is where sport, lifestyle, culture, and innovation come together in the most exciting way. Whether it’s exclusive interviews, expert tips, or deep dives into the latest gear (and everything in between), we’ve got everything you need to stay at the top of your game.
This is The Zone. Sport starts here.
Meet our running ambassadors
Ambitious. Talented. Dedicated. Meet the newest members of the Sports Direct family – seven of the most exciting voices in running. Whether you’re training for your next race or running just for fun, they’ve got all the tips and tactics you need to make your next run the best one yet.
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SPRING RUNNING
Spring is here and it's time to get your run on! Shop a wide variety of running clothing, footwear and accessories at Sports Direct and get in The Zone this spring
