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Officially closed on 31st January 2026

Almost a year ago, we launched Sports Direct Membership, and over 7 million of you joined us to enjoy monthly prize draws, exclusive offers, partner benefits and more. Now, we’re taking the next step.

We are updating our customer loyalty offering by integrating Sports Direct Membership into Frasers Plus, to create one unified, Group-wide rewards platform. Frasers Plus is our Group's FCA-regulated credit payment account that rewards customers every time they shop across the Frasers Group portfolio and select partner retailers. The integration under Frasers Plus, which will take place from February 2026 will simplify customers shopping experience, providing a single destination for rewards, offers and flexible payment options.


Here's what you need to know:

  • Sports Direct Membership will officially close on 31st January 2026
  • After this date, Sports Direct Membership benefits will no longer be available via your Sports Direct account
  • Existing Sports Direct Members will not be automatically enrolled into Frasers Plus - you'll need to sign up to Fraser Plus separately
  • Existing Frasers Plus customers will be able to access selected benefits previously within Sports Direct Membership.

Thank you for being part of the journey

We’re incredibly grateful to everyone who’s been part of Sports Direct Membership so far. We hope you’ll join us as we move into this next chapter and enjoy even more value through Frasers Plus.

Not a Frasers Plus customer yet? Learn more via the link below

Buy now. Pay later. Earn rewards

Representative APR: 29.9% (variable) Credit subject to status. Terms apply.
Missed payments may affect your credit score.
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Frequently Asked Questions

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